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Organic. Vegan. Fruit Bars.

About Us

Natural Choice is about living conscientiously and wanting the best for our bodies, soul and planet. In an overly complicated world, we had a simple goal: make a product we would be proud to share with our children. We started out with our favorite flavors, then sourced the best organic fruit we could get our hands on, and then took all our collective experience to craft an exceptional fruit bar. Making our product the natural choice for you and your family.

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Natural Choice really represents the future of our company. We understand that people have health, dietary and conscientious aspects of their lives guiding them in their decision making. We started out making non-dairy pareve frozen desserts for the kosher community before it was cool. With this experience, we were able to refine and perfect our recipes. We’re pretty stoked with the outcome. Our beloved fruit bars are delicious and fun for the whole family.

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Brothers BADGE

Where to Buy

Find out where you can buy Natural Choice near you.

Frequently Asked Questions

If these are all dairy-free, how do you get it so creamy?

That’s our secret sauce! What we can divulge is that the Natural Choice Pints incorporate an optimal balance of organic oils and rice milk powder which give the creamy mouthfeel which is so similar to ice cream.

As for the Natural Choice Frozen Bars, the fruit bars are all fruit and water based while the frozen bars (Cold Brew and Banana Fudge) use organic cashew paste as the base. Both offer exceptional flavor and peace of mind by knowing they are organic and vegan.

Is there wheat or corn in the natural flavors used In Natural Choice Frozen Desserts?

We purchase our natural flavors from only a handful of companies with whom we have developed a trusted relationship. Our natural flavors come from botanicals and are extracted exclusively from plants, fruits, and beans. For example, our vanilla flavor comes from the extract of vanilla beans. While the alcohol used in our vanilla extracts is made from corn, wheat or cassava, they are considered non-allergenic due to the fact that they contain no proteins.

Most of our ingredient vendor’s formulas are considered proprietary information, but we receive Letters of Continuing Guarantee stating that all flavor compounds are approved for use by the Food and Drug Administration (FDA).

Does Natural Choice use MSG in its natural flavors?

Some companies use monosodium glutamate, or MSG, in their products as a flavor enhancer. Companies will even try to sneak MSG into products by labeling it as yeast, yeast extract, or autolyzed yeast. You’ll be glad to know that we do not use any ingredients that have MSG added, no matter which name it goes by. The presence of MSG is reviewed as part of an analysis before any ingredient is approved for use in our products.

Are there GMOs (Genetically Modified Organisms) in Natural Choice products?

We’re very proud of the fact that all our dairy-free products are non-GMO. We at Natural Choice believe that consumers have the right to know what’s in our food and supports clear labeling initiatives.

Why does my store only carry a few flavors of Natural Choice or fruit bars?

In most grocery stores, shelf space is very tight, and the managers and employees at these stores have a tough job trying to fit all the products that people want into that limited space. But you can help! Next time you’re shopping, and the store doesn’t carry certain products, print out this form and turn it in to the manager. Tell your friends to do the same and hopefully they will start to carry out dairy free frozen desserts and fruit bars shortly.

Is your packaging recyclable?

All of our packaging is free of BPA and phthalates. In addition, all of the packaging materials are recyclable. Please check to see if aseptic packaging is recycled in your community. We strive to use recyclable packaging whenever possible. Not all communities recycle the same things, so be sure to check with your local municipality to make sure what they’ll accept. One of the best resources to find out what your community recycles is

The product I purchased has ice crystals like it had been freezer burned. What caused this?

This is the result of what we call “temperature abuse.” This happens when a frozen dessert melts and is refrozen, sometimes more than once. We maintain strict temperature control over our products while they are at our manufacturing facility, but after our products are shipped, we have limited control over how they are treated. Shipping companies, distributors, and retail stores may not take as good care of our products as we wish and sometimes they allow the frozen dessert to thaw before placing it in a freezer or refrigerated storage environment

Are Natural Choice products kosher?

We’re currently using Kof-K Kosher certification. These certifications require adherence to strict guidelines. Kof K is an internationally recognized Kosher certifier operating under strict Kosher standards and is regarded as one of the most reputable Kosher certifiers in the US.

Are Natural Choice products completely dairy-free?

Yes, all of our products are 100% dairy-free, certified vegan, and never contain any animal products or byproducts.

Are Natural Choice products vegan?

Yes, all of our products are 100% dairy-free, certified vegan, and never contain any animal products or byproducts.

Are Natural Choice products gluten-free?

Natural Choice products are gluten free and wheat free.

Are Natural Choice products organic?

Our products are verified organic by the Oregon Tilth organic certification process.

Does Natural Choice use any artificial colors, flavors, or sweeteners?

None of our products contain artificial colors, flavors, or sweeteners either as direct ingredients or sub-ingredients.

Do Natural Choice products contain chemical preservatives (such as BHA, BHT, or TBHQ)?

We don’t use chemical preservatives in our products–either as direct ingredients or sub-ingredients–so none of our products contain BHA (Butylated Hydroxy anisole), BHT (Butylated Hydroxytoluene), or TBHQ (Tert-Butylhydroquinone).

Does Natural Choice use any carrageenan?

We are proud to say we do not use any Carrageenan in our products.

Is there cholesterol in Natural Choice products?

Because all of our products are always plant-based and certified vegan and never contain any animal products or byproducts, our products do not contain any animal cholesterol.

Is There Lactose in Natural Choice Products?

Lactose is the sugar that naturally occurs in milk products. Because all of our products are always plant-based and certified dairy-free and vegan, Natural Choice products are all lactose-free.

Is There Milk in Natural Choice Products?

Our products are plant-based and certified vegan, and never contain any animal products or byproducts.